The advent of internet introduced the world to numerous virtual possibilities. From communicating online it has become possible to conduct a business online. In order to access any site on the internet, you need a domain name. A domain name is nothing but an IP address that enables a person to find a site on the internet.
In the contemporaneous times, a domain name has assumed more significance than just an IP address. With a flourish of online commercial activity, a domain name now performs the role of a business identifier. It serves as a point of identification about the business for the people who seek to access a particular site for that business. For example,www.freshmenu.com is a domain name. The word fresh menu in the domain name serves the purpose of identifying the business. The IP address, therefore, is no longer just the means of getting to a site, it serves to identify the business to which the domain name belongs to. In other words, it is an online identity.
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