4.2 In the case of jewellery of gold, silver or other precious metals as well as articles of these
metals falling under heading no. 7114, the levy would apply only to goods either bearing a brand
name or sold under a brand name. Full exemption from excise duty is being retained for
unbranded products of this class.
Can anyone explain why unbranded gold and jewellery is fully exempted in respect to Excise Duty?