Trade mark-objection

legal manager

Hi all,

Pls. help me.

Our company is a constrction company & is  applied for a trade mark registration in the month of May,2010 for the companies Logo along with Tag Line. The tentative registration process is completed & we have recd. a letter from Registrar that we are now use our logo with the word tm in circle. Now, we are hiring a marketing management company for the branding & advertising of our site. The mktg. company told us that our tag line is registered with another builder's logo.

Now, what will be happen in this case? Should we still use our Logo with the Tag Line? Does the mktgt. company can sue/raise objection on our companies tag line?

Pls. help me as this is very important factor for our company. We are already tie up with the mktg. co. for branding of our product. This agreement involves huge amount.

Pls. help me as soon as possible as I'm new to this industry & I have more faith & rely upon the decisions of the advocates of Lawyers Club.

Thanks in advance.



Advocate-on-Record Supreme Court of India

Dear Querist,


Having perused facts, I am of the view that letter from TM Registry would entitle you use your logo as encircled TM. Your application may be provisionally accepted by the TMR and it shall be advertised in official gazette for public knowledge and objection, if any. If the Respondent Co. has already registered it with logo or whatever, the TMR would not have accepted your application on the ground of deceptive simillarity, not novel and undistinctiveness, etc.

Having presumed that the you have good case on merit, you may still use our Logo with the Tag Line with encircled TM and fully use it commercially, till the Respondent Co. comes up with objection.


Trust this would be fine.


Rabin Majumder

Advocate & Attorney

For Nu.Delhi.Law.Fora

New Delhi


Asst, Manager-Legal

I agree with Rabini line of advise only for some points. Praysahnti there is no violation or objection in using your company logo and tag line till objection received by other person or company. I think you could have cross checked your logo and tag line availability before applying for registration in the form of official search report on the records of TMR. In that case you could have been got clear path. It is my considered view that using or making advertisement your company logo or tag line in public does not bar under Trade Marks Act, 1999,.


The opposite party should prove that your company logo and tag line is



Image of tag line


Sound production


Is one of the same to their company logo and tag line.


As you said since you are making huge investment on the same, in case the opposite party has registration of the same they may sue infringement case against your company for damages of accounts in business and commercial line.


It is understood that after filing the application for registration of trademark, the person shall have use as TM only.


Better than the late consult the trademark attorney in this regard he will give inputs to gohead and to avoid unwanted litigation.


However I deny wordings of Rabin that “If the Respondent Co. has already registered it with logo or whatever, the TMR would not have accepted your application on the ground of deceptive simillarity, not novel and undistinctiveness, etc.”   Dear sir TMR would accept the application even if it is close similar mark and there is no procedure to reject the application at filing stage. TMR would send Examination report to application to sought clarification from the applicant with quoting similar mark and fix for primary hearing the same, then only come to know to TMR of deceptive similarity marks. Rejecting at this stage are very rare cases, question of deceptive similar would be decided after heard the opposite party if opposed.


Dear praysahnhti go-head and do your project till object by other person.




legal manager

Thank you very much both of you. Your answers are definitely help me out.




Legal Executive

Dear Pashyanti,

Suggestion of both learned friends are commendable. However as far as my views are concerned I would like to add on the above views.

1. TMR might have considered your application at initial stage for registration of the trademark. However till date it cannot be assured by anyone that your TM will get registration.

2. TMR has issued a letter permitting you to use the word TM within an enclosed circle. This is issued by the TMR on acceptance of application just to show that your mark is under process of registration.

3. There is no harm in using the word tm within a circle as of now. You can freely use it.

4. However once you use it and make publication it will become known to the entire world whoever will come across that advertisement. Hence chances of objection will increase manifold.

5. It is suggested to wait till you get the final registration and the TMR issues a letter permitting you to use the word R within an enclosed circle which will show the final registration of the mark.

6. If you are willing for branding your mark, you can definitely go for it. In case of opposition (which is very certain) you can highlight the amount of money involved in that brand apart from its being distinctive and non deceptive.

Good Luck.


In trademark case, the first adopter, user shall have better rights. So I will suggest you to find out whether that builder company is using the logo with tag line prior to your company or not?

Further, registration procedure completes when you receive registration certificate. After mark is applied, its is examined by the Trademark Registry and a report containing the earlier similar marks on trademark register is issued by the Trademark Registry and the Applicant is required to give reasons why its mark should be registered and that it fulfills requirements of law by filing on affidavit evidence of use and reputation. Considering the said documents and hearing the applicant, the registry accepts mark for publication in the Official Gazate and if no objection is received within four months, the Registry issues registration Certificate.

After application u can use TM on your mark and only after registraiton you can use R in circle.

Asst, Manager-Legal

Hi pashyanti

Good Morning I do't think that your case is very serious matter.

According to me nothing would happen, as I said gohead with your plans nothing woulh happen.

The onus lines on opposite party to show the deceptive similar.

Even if they perior user they should show the prima facie similarity.




Dear Advocate,

As per the queriest mail the matter only relates to the Punch Line and not the Logo of the Company.

I think your advice on the said matter will prevail as the query is for the Punch Line.



after getting the TM application No. from TMR, which means the application is under process for you can use the TM in circle,

Asst, Manager-Legal

It is settled law that once TM-1 application filed for registertion the Registrar would allote the number to the application for "FUTURE CORRESPONDEDENCE" only and shall not be mistaken as if the application is accepted or registered.







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