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Dinesh Surendra (Manager)     27 April 2017

Mrp or price reduction

Dear Friends,

I need your legal advice on below points:


Currently we are having two business models of selling our products in India 1) Import from our related foreign group company and sell it to Indian customers thru legal company in India/subsidary. 2) Directly sell from our foreign group company to Indian customers (we do liasing work). Our customers are prefering to import directly from our foreign group company than buying it from us locally due to higher Indian buying price. Therefore, we are planning to reduce drastically our Indian price (say 50%) to match with import price to attract customer to buy from us locally.

I would like to know whether is there any legal issue in reduction of local selling price in India (viz., MRP, custom etc.,)

Advance thanks for your advise.

 2 Replies

R K JAIN (Advocate)     01 May 2017

There is no problem.

Dinesh Surendra (Manager)     02 May 2017

Dear Sir,

Thank you for your advise.

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