Section 89 of the consumer protection act 2019

Section 89 of the Consumer Protection Act, 2019, addresses the issue of false or misleading advertisements and provides punishment for those who cause them

Specifically, it outlines the penalties for manufacturers or service providers who create or cause false or misleading advertisements that harm consumers.

Matrimonial websites offer a service, and users who sign up and create profiles are essentially consumers of that service. 

If a user provides false information on their profile, it can be argued that they are engaging in a misleading practice that harms other users (consumers) who rely on the information provided. 

If the Central Consumer Protection Authority (CCPA) finds that a user on a matrimonial site has engaged in a false or misleading advertisement, they can issue directions to the user and potentially impose penalties. 

Matrimonial sites are encouraged to verify the information provided by users to ensure accuracy and prevent fraudulent activities. 

Yes,  it can be invoked.