It is my considered view that, receiving treat notices for deceptive or similarity between the rival marks is common in trade business.
I understand that you have strong grounds with you to blast opposite party’s notice. Receiving deceptive similarity notices does not fall under the preview of section 9 or 11 of Trade Marks Act,1999.
As far as your 1st application is concerned is that your application have honest right to registration under section 12 of the Act. Please refer section 12 of the Act for more details.
All you would have to do is that in your reply notice or take the following counters to defend yourself:
1.Prior user (see whether you are a prior user than your opposite party).
2. In case you are a prior user than your opposite party than you have absolute grounds to register your trademark even if it is pending from long time.
3.take a defence under Section 12 of the Act, if you are okay with that.
4. Take a defence that you are using the said trademark from long back.
5. Mention the date of first invoice and last invoice date.
6. mention your annual transaction.
7.take a strong defence that at the time of adver... of 1st application , opposite party never oppose the said trade mark or never send the legal notice. Now to take undue advantage of your mark or in order to throw your trademark from the market , chosen to send this unsound notice, which is inadmissible in the eye of law .
2. Tell him that you are using the trade mark from long back and field the 2nd application for brand extension, and you have now no rights to oppose or send illegal notice to us.
Also refer that ‘RIGHTS OF PRIOR USERS”.
The mark must have been used from a date prior to the use of the opposite party.
Take a defence that “Continuously used’ must be interpreted in a practical and business sense. Please check in Mouson V/s Boehm Chitty (1884) 26 Ch D 398 at 406.
See further Thomas Bear V/s Prayag Narain (1941) 58 RPC 25 at 30 (PC) passing off case. When goods not similar sending notice fall in to the out of preview of law.
Dear Ashok also see section 23 (3) Non-completion of registration and refer In Cromwells Madhouse Tm (1998) RPC 511.
With best regards