I had applied for TM for my company Brand Name. We have been using this for almost one year and has been used in multiple places(brochures, letterheads, flyers etc etc). Now there has been an objection raised. However, the report shows words which are not same as my company name. For example, if my company name is "beautysoft", the objection report shows names with "beaty" (no "U")
a) Since the names are totally different, then why those appear in the TM report?
b) If defended, what are chances of winning and keep "beautysoft"
c) If I am not able to use "beautysoft", do I need to reinvest to do all the branding? Already people recognize with "BeautySoft". Any other way?
d) Will affidavit resolve this problem? How many hearings it usually takes to resolve the issue
Your advice and suggestions will be highly appreciated