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which is better, a trademark wordmark or a logo trademark?

Business Strategist

Which is better, a trademark wordmark or a logo trademark?


 
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Advocate

It depends upon the Company's preference and the self coined word.

 
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Advocate

Logotrademark is safer as cannot be imitated.

 
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Advocate

What are the facts? What is the context?

 
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Online Legal Service

Both are equally beneficial and it depends on the trademark. For e.g. if you want to focus on the name, then you should go for a word mark but if you have a different pattern in which the trademark is designed then you should go for a logo. Further clarifying please refer to the below logo/device mark of H & M.

Here, H & M has been written in a different way or manner and that needs to be protected, hence it has to be applied as a logo/device mark.

You can read the process in detail at Procedure to register a Trademark in India

 
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