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John Miller (Business Strategist)     28 October 2020

Which is better, a trademark wordmark or a logo trademark?

Which is better, a trademark wordmark or a logo trademark?




 5 Replies

Pradipta Nath (Advocate)     28 October 2020

It depends upon the Company's preference and the self coined word.

Isaac Gabriel (Advocate)     28 October 2020

Logotrademark is safer as cannot be imitated.

P. Venu (Advocate)     29 October 2020

What are the facts? What is the context?

LegalWizin (Online Legal Service)     31 October 2020

Both are equally beneficial and it depends on the trademark. For e.g. if you want to focus on the name, then you should go for a word mark but if you have a different pattern in which the trademark is designed then you should go for a logo. Further clarifying please refer to the below logo/device mark of H & M.

Here, H & M has been written in a different way or manner and that needs to be protected, hence it has to be applied as a logo/device mark.

You can read the process in detail at Procedure to register a Trademark in India

Shweta Bharti (--)     20 May 2026

Hello, Inquirer. I see that your query is related to The Trade Marks Act, and  Lawyers Club India (LCI) offers specialized classes on this subject to enhance your practical understanding and overall knowledge.       

https://www.lawyersclubindia.com/learning/trademark-filing-masterclass-207.asputm_source=mobile&utm_medium=yellowstrip&utm_campaign=trademark

Visit the given link to our live course  and enroll to gain valuable insights that will strengthen your legal knowledge as well as your practical understanding. which will help you understand your situation in the court and take informed decisions. 
 
FOR ANY MORE DOUBTS AND CLARIFICATIONS PLEASE DO NOT HESITATE TO REVERT OR GET IN TOUCH WITH ME ON LINKEDIN:  https://www.linkedin.com/in/shweta-bharti-022954203utm_source=share_via&utm_content=profile&utm_medium=member_ios  
 
SHWETA BHARTI 
ADVOCATE- DEHRADUN, UTTRAKHAND


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