When you are making a sale of your private limited company, you can add premium or good will that has been created for your brand (registered trademark) all these years.
For eg. Your company is worth Rs. 10,00,000/-, premium or good will of Rs. 2,00,000 or Rs. 3,00,000/- can be charged and you can assign your trademark.
Premimum or good will can be calculated through IP Audit & valuation. For more details Contact
IP Lex Global Services