Is your business on Twitter? It should be. The microblogging site has tweeted its way, 140 characters at a time, to the top of the social media ladder. With more than 200 million members sending out an estimated 65 million tweets per day, your business should be engaged. But hold on. If you haven't learned yet from using Facebook or other social networks, establishing relationships with customers via such platforms is not the same as just marketing to them. You need to understand both the unique aspects of Twitter and how to use it effectively to communicate with your customers in order to be successful. Here are eight tips to get you started in the right direction.