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Rajesh Soni (Owner)     28 September 2020

Is orm legal in india? (online reputation management)

Hello, I'd like to know if ORM (Online Reputation Management) of Businesses (manipulating reviews, etc.) legal in India? Getting paid reviews on various platforms like Google, Justdial etc.?


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 7 Replies

Hemant Agarwal (ha21@rediffmail.com Mumbai : 9820174108)     28 September 2020

1. It could be illegal and a prosecutable offence of Breach of Trust, Nuisance, Defamation, extortion, mischief etc.... ONLY IF it is going to violate any person /legal entity's Privacy, Confidentiality, Reputation, Good Will, Finances, etc....

Keep Smiling .... Hemant Agarwal
VISIT: www.chshelpforum.com

1 Like

Rajesh Soni (Owner)     28 September 2020

Thanks, Hemant for your prompt response. Appreciate you taking the time to reply.

Is there a "way" to legalize this fully?

P. Venu (Advocate)     29 September 2020

What are the facts? What is the context?

Moreover, it is not Hemant, but Mr.Hemant; it is the  etiquette to be followed in public platform.

1 Like

Rajesh Soni (Owner)     29 September 2020

Thanks for responding, Mr. Venu. 

We're planning to start a new venture that would promote businesses' "Online reputation", ORM (Online Reputation Management). https://en.wikipedia.org/wiki/Reputation_management#Examples

Businesses can buy our various packages and we advertise / promote them amongst our vast pool of vendors (service providers) who receive the business details and use their products / services and then write a review / feedback on various platforms (Google, JustDial, FaceBook recommendation etc.) - for which they get a remuneration. 

It's a gray area, we understand that. This is very prominent at a much larger level Enterprises, Politics, etc.

So the question was before we get started with the venture, we'd like to cover all possible legal angles.

Thanks again 

Dr J C Vashista (Advocate)     29 September 2020

Similarly you will have to equip your business with legal team to take care of all such questions/ queries /disputes,  which you could not avail as obligation at each and every time.

Rajesh Soni (Owner)     29 September 2020

Originally posted by : Dr J C Vashista

Similarly you will have to equip your business with legal team to take care of all such questions/ queries /disputes,  which you could not avail as obligation at each and every time.

Of course, we're looking for someone with expertise in this area. That's why the question is posted here to hopefully connect with the correct legal professional.

Thank you

 

Riti Sharma (Marketing Head)     15 May 2023

Yes, Online Reputation Management (ORM) is legal in India. ORM involves managing and influencing the online perception of individuals or businesses. Crosshairs Communication, a reputed digital marketing agency in India, specializes in ORM services, helping clients maintain a positive online image. However, it is essential to adhere to legal and ethical practices while implementing ORM strategies to avoid any legal repercussions.


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