Every state has its own laws that regulate this trade. In principle, a wine shop should not be operating in a residential area. However, unfortunately, as most of the State Governments depend upon the income generated through the sale of Wine, etc. permissions are extracted showing demand in the area and/or illicit liquor sale in some areas. However, if the local people, in your case, as it is proposed to be established inside the society, the society members object, it cannot be permitted.
From your question that a member applied for NOC and Committee has not issued the NOC. When Society did not permit the member cannot establish the Beer shop inside the premises. Where and is the problem for you.