intro of new product or new brand in existing company

what should be the proceedure to introduce a new product or service under a brand name in an already existing pvt ltd company.
Retired employee.

Now there are several outside agencies that offer consultation on turn key process (from publicity to launching including permissions,  media functions etc) contact them as it involves lot of exercises and requires professional exposure for making product a big success.  Google for such OSA.  




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