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Peekaboo Icecream Shuts Down Amid Heavy Losses

By Helima Croft

Posted April 23, 2025

Peekaboo Ice Cream has a net worth of $5,000 today and has shut down its business. Peekaboo Ice Cream was an organic ice cream company founded by Jessica Weiss Levison.

Peekaboo-Ice-Cream-Net-Worth-shark-tank

It appeared on Shark Tank in Season 12 Episode 8, asking for $800,000 for 8% of the company. Levison left the show without a deal.

Peekaboo Icecream Net Worth

Net Worth$5,000
Annual RevenueZERO
Life Time Sales$4.9 Million
Employees1
StatusOut of Business

Shark Tank Update

When Peekaboo Ice Cream appeared on Shark Tank in 2021, the company was generating $3 million in annual sales.

After the episode aired on the Shark Tank, even though sales skyrocketed temporarily, the company could not keep up with the inventory.

Since then, due to consistent losses, loss of market share, and bad financial management, the company has shut its operations.

As of today, Peekaboo Ice Cream is out of business and its founder Jessica Levison has taken up a job with Morgan Stanley.

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Pitch and Sharks Reaction

Jessica Weiss Levison, founder of Peekaboo Ice Cream, an organic ice cream company with a hidden surprise inside each pint, pitched her business to the Sharks on Shark Tank. Levison was seeking $800,000 for 8% of her company.

Even though it was a difficult pitch, Lori Greiner and Kevin O’Leary made Jessica an offer.

With the condition that she develop a low-fat and low-carb version, Lori Greiner offered a $800,000 loan with 6% interest over the following three years in addition to 5% equity.

Kevin, on the other hand, proposed a loan of $800,000 with 8% interest over the following three years and 8% equity with no contingency.

Jessica disclosed that a loan did not pique her interest. Finally, she walked out of the tank without any deal in her hands, which proved lucky for the Sharks.

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  • Peekaboo Icecream Net Worth
  • Shark Tank Update
  • Pitch and Sharks Reaction
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