The top brands in India are ones that have a fairly long history of operation in India and a record of doing so with a commendable amount of success. These companies are also the brand leaders in their respective segments. Companies like Tata and Samsung Group have been established names in the Indian market as well as the psyche of the Indian consumers thanks to the overall quality of their services and other aspects of their business operations.
List of Top 20 Brands in India
Samsung
Samsung is right now one of the market leaders when it comes to mobile devices. It deals in a diverse array of mobile devices and incorporates the following aspects in its products to make it a better experience for its users:
- Music
- Imaging
- Navigation
- Games
- Video
- Business mobility
- Television
Tata Group
Tata Group is one of the leading India based multinational conglomerates. Its head offices are at Mumbai. In terms of revenue and market capitalization it is one of the leading names in India’s business scenario. It operates in various domains such as the following:
- Communications technology
- Services
- Information technology
- Energy
- Engineering
- Consumer products
- Materials
- Chemicals
In all the group has 31 listed companies and the major among these are:
- Tata Steel
- Tata Global Beverages
- Tata Motors
- Tata Teleservices
- Tata Consultancy Services
- Titan
- Tata Power
- Tata Communications
- Tata Chemicals
- Taj Hotels
Tata group's total revenue grew by 18.5 per cent in 2013-14 at Rs Rs 6,24,757 crore (US $ 103.27 billion).
Colgate
Colgate was established during 1937 and at that time hand carts were employed to hand out the cream. Colgate-Palmolive (India) is at present equipped with one of the best distribution networks in the country. It has 4.5 million retail outlets and 1.5 million of these are serviced directly by the company itself. The company now deals in several verticals:
- Household products
- Health care and industrial supplies
- Personal care products
- Leisure and sports equipment
- Food products
Lux
In India, Lux soap was introduced during 1929 and in the very first advertisement it featured Leela Chitnis. The organization has built up its brand value over the years by having actresses like the following as their brand ambassadors:
- Madhubala
- Rani Mukerji
- Mala Sinha
- Aishwarya Rai
- Hema Malini
- Amisha Patel
- Sridevi
- Kareena Kapoor
- Madhuri Dixit
- Tabu
- Juhi Chawla
- Priyanka Chopra
- Karisma Kapoor
- Deepika Padukone
- Katrina Kaif
In its initial years the company portrayed Lux as the choice of the movie stars. In addition to India, Lux is also a market leader in several other countries like:
- Pakistan
- Thailand
- Brazil
- South Africa
Amul
Amul, a leading brand in the milk and milk products segment, is owned and operated by Gujarat Co-operative Milk Marketing Federation (GCMMF). In addition to butter, and loose and packaged milk the company also deals in the following:
- Cheese
- Yogurt
- Ice cream
- Desserts such as shrikhand
Lifebuoy
Lifebuoy has been one of the most popular brands in India as well as the US where it has been in operation for at least 100 years. The soaps hold a penetration level of 98 percent in the urban areas whereas in rural areas the figure stands at 70 percent. In the soap category its overall penetration rate is 91 percent. In the personal wash sector it enjoys a market share between 18 and 21 percent. The talcum powder enjoys a market share of 2 percent.
Horlicks
Horlicks is one of the top health drinks in India and holds approximately 50 percent share of the market. Its owner is GlaxoSmithKline. Apart from India, Horlicks also enjoys leadership positions in markets across Malaysia and the UK.
Dettol India
Dettol India is the moving force behind Dettol which is one of the top products when it comes to killing germs and is highly recommended by healthcare professionals and medical experts for its success in that area. It is one of the leading names in the liquid soap segment with an 80 percent market share. In the health segment it owns 8 percent of the market. On an average the brand experiences a growth of 25 percent on a yearly basis.
Pepsodent
Pepsodent is one of the top dental care brands in several Asian countries such as Philippines apart from India. It is supported by FDI, which is the biggest dental association in the world. It has also been rated as being among the most trusted brands in India by Economic Times, and Brand Equity.
Britannia
Britannia is presently looking to increase its footprints in the snacks segment with the introduction of Snackuits. The 50:50 biscuits have already reached the INR 480 crore mark. Its Saffola Oats product already enjoys a market share of 12%.
Reliance Communications
Reliance Communications is one of the leading providers of mobile services in India and is also a flagship organization of its parent body, the Reliance Group. It has been listed on the Bombay Stock Exchange and National Stock Exchange. It enjoys a customer base of at least 150 million people which makes it one of the leading telecommunications companies in the country. The organization deals with various services such as the following:
- broadband
- international long distance services
- national long distance services
- data services
