Goods and Services are classified under various classes. Under the old trademark law, Only 34 classes for goods were available. Under the Act of 99, 11 more classes have been created for protection of service marks, i.e. classes 35 to 45. The services under these classes are classified as follows:
Advertising; business management; business administration; office functions
Insurance; financial affairs; monetary affairs; real estate affairs.
Building construction; repair; installation services
Transport; packaging & storage of goods; travel arrangement
Treatment of materials
Education; providing of training; entertainment; sporting & cultural activities
Scientific & technological services, research & design; industrial analysis & research services; design & development of computer hardware & software; legal services. Services for providing food & drink; temporary accommodation. Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. Personal and social services rendered by others to meet the needs of individuals; security services for the protection of property and individuals.
These are general classes. Each class has hundreds of entries for services falling under a class. Thus, for instance, Compilation of information into computer databases is a service falling in class 35 but a service for providing financial information is a service falling in class 36. Again, a service providing Installation, maintenance and repair of Computer hardware falls in class 37 but Installation and Maintenance of Computer software falls in class 42. Class 43 covers hotel and restaurant services. Medical clinics and Beauty parlors fall in class 44 and horoscope casting in class 45.
Registration serves as notice of your claim of ownership.
Registration helps support your claim of ownership if you need to go to court.
You can use trademark registration to help you obtain registration in other countries.
Here is the process for registering a trademark:
Search the Trademark Records
Before you register a trademark or service mark, check to see if someone else is already using it, with the Trademark Electronic Search System (TESS)
If you determine that no one else is using the trademark, you can file your application online using the Trademark Electronic Application System (TEAS).
Pay the Registration Fee
The registration fee is fixed for each classification of product or service in which you are registering.
Include a Specimen
A specimen (example of your trademark in use) must be included with your registration. For example, you might include an advertisement or a label using the logo you want to trademark.
Wait for a Response from the TM Registry
When the Trademark Registration Office receives your registration, they do a search to make sure it is not being used, and they review the trademark to see if it fits within their guidelines. Some reasons why a trademark might not be approved are:
It includes immoral, deceptive, or scandalous matter
It disparages or falsely portrays a person, institution, belief, or national symbol.
It uses the flag
It includes the name of a living person or identifies that person without consent
It resembles another mark already registered
It is merely descripttive or deceptively descripttive
It is primarily a surname
It is merely functional.